Sandeep Goyal

Mothers’ Day ads: Genuine or just brand-buttering?

Among the ads that stood out is #FlauntTheGap based on the insight that only 27 per cent of women return to work after a pregnancy hiatus.

20 May 2019

PregaNews' Mother's Day ad deserves 10/10; Dhoni wasted in redBus commercial

The PregaNews ad is what social films should really be about: relevant and focused message that addresses real issues through an engaging (in fact gripping) narrative.

12 May 2019

WATCH | Virat Kohli and Anushka Sharma impress all with Shyam Steel's new ad, fails with Google Duo

She asks him to imagine that he is a beej (seed), then tells him to ‘grow’. Virat follows instructions most obediently.

07 May 2019

RBI campaigns are simple, informative

I never thought that a day would come when the Reserve Bank of India (RBI) would need to advertise. But the RBI did just that last year with a big splash on the IPL.

28 Apr 2019

The God of Advertising is no more. Alyque Padamsee, RIP

In the over three decades that I have been in advertising, I have never seen clients quite as much in love with any ad-man. It was his show-manship, for sure.

26 Apr 2019

McDonald’s and Samsonite urge you to vote

In this election season, many brands have been active in urging citizens to exercise their right to vote. Their right to choose.

26 Apr 2019

Deepveer’s first ad a damp squib;  NaMo near ubiquitous

It was an ad with lots of expectations loaded onto it.

26 Apr 2019

How Google Doodles are oodles of techno-creative design

On March 22, Google chose legendary composer Johann Sebastian Bach to explore using artificial intelligence in a Doodle for the first time.

24 Mar 2019

Brooke Bond’s Kumbh ad with no soul gets savagely trolled 

The newest in the ‘Swad Apnepan Ka’ series, the film shows a father-son duo at the Kumbh Mela.

10 Mar 2019

Roger Federer is so cool in the new Uniqlo ad 

The minimalist ad has a global look shows Federer oozing comfort.

17 Feb 2019

Is Bajaj the world’s favourite Indian?

A similar agency, The Dining Table, was launched by Creativeland Asia’s Sajan Raj Kurup and ad film-maker Prahlad Kakkar about a year ago to cater to SMEs and FOBs.

03 Feb 2019

Vodafone’s iconic pug gone without a farewell hug

Last week Vodafone-Idea released a new ‘network’ ad, done by O&M. The ad shows two engineers tinkering away in a dimly-lit highway tunnel.

27 Jan 2019

Gillette commercial pontificates on the best men can be

It is a commercial that has been making headlines all over the world for the past week. Gillette’s new communication, ‘The Best Men Can Be’.

20 Jan 2019

Honda wishes its rivals a clever ‘Happy 2009’!

A very clever tongue-in-cheek greeting ‘to the rest of the industry catching up this year, for we introduced the combi-brake system back then’.

06 Jan 2019

#WhatsInAName: WhatsApp ad a damp squib, Swiggy’s doesn’t deliver

Through the latest ad, Swiggy endeavours to change consumer behaviour and bring more dignity to the job of its ‘hunger saviours’ by urging consumers to call the boys by their names.

16 Dec 2018