KOCHI: Kabooliwala.com, the e-commerce platform created to help traders in Kerala compete with biggies such as Flipkart, Amazon, Snapdeal and Jabong, is confident of signing up a significant number of the nearly 14 lakh traders in the state.
“Already more than 100 traders have tied-up with us. We hope to remove whatever reservations some traders have on our platform,” Samuel Sudhakar, CEO, Wintech Group, which launched Kabooliwala.com site told ‘Express’.
Unlike the e-commerce firms which source the products directly from the manufacturers and sell to customers, Kabooliwala.com acts as a platform for the trading community to offer their products.
Fashion and apparel, mobiles, computer peripherals and life style-home decor will be the main products on offer on the web platform. Going forward, the company plans to market Kerala-based products such as ‘Aranmula Kannadi, coir products etc, which will be a sure hit among the customers, reckoned Sudhakar.
“We hope to tie up with the Coir Board, Coconut Development Board and Spices,” he said. The company has tied up with India Post for logistics support and PayU for payment gateway. “Our website is in the beta stage. We are collecting data. Our aim is to bring all the products of Kerala traders signed up on the e-commerce platform,” he said. “Ours will be a scalable model which will be available 24x7,” Sudhakar added.
According to him, the entry of big e-com players has impacted business of the state’s trading community and the objective was to offer a similar platform for customers. Also, the customers can choose better-priced products offered by various traders.
Under the plan, if a customer wants to buy a laptop, various brands offered by different traders would prop up.
The customers can buy the best product he thinks by click of the mouse. “For example, the trader who is nearer to the customer can offer cheaper rate as transportation charges may be lower,” he said.
Also, there would not be any drain on the state’s tax coffers. “Our platform will ensure that the tax to the government is paid. We are also meeting the state Tax Department officials,” said Rajan P Thodiyoor, CEO, Wintech MediaCreations, a group company.