KOCHI: Home Spring, a fresh food products brand formed in 2009, is slowly making inroads into the highly competitive packaged-food market.
Founded by Jesluck Peter, who first started JR Trading Company, a seafood export company in 2000 while pursuing his masters degree, ventured into fresh food products business five years ago to tap the huge potential in fresh food segment.
“I wanted to focus on food products that we use in our day to day life. So, I concentrated on food products like fresh chapatis, Kerala parotta, wheat parotta, pathiri and idli/dosa batter etc. Introducing wheat parotta for the first time in Kerala market was a huge success of our brand ‘Home Spring’,” Peter said.
The Kochi-based company has its production centre at the Food Safety and Standards Authority of India (FSSAI)-approved unit at Kozhinjampara, Palakkad. Peter said while launching ‘Home Spring’, the idea was to introduce food products which are popular but not easily available in the market. “I’ve realised that no matter how health-conscious they are, Keralites can’t resist parotta. With health freaks in mind, we also launched ‘wheat parotta’ without sugar,” he said.
Home Spring struggled to make a mark in the first year. However, over time, the products started getting acceptance from customers, Peter said.
Home Spring products are now available at leading retail malls, supermarkets and bakeries across the state. “My sincere advice to new entrepreneurs is that success will never come your way. You have to search and find the right way to be successful,” he said. The company which received the quality recognition from RTI Council Kerala and consumer protection award for its products in 2014, plans to launch new products such as ‘appam’ batter, multi-grain chapatis, multi-grain parottas and ‘puttu’ powder this year.
Peter, who is inspired by the hard work and success of M A Yusuf Ali of Lulu Group, said he derived more satisfaction from the fact that the products are enjoyed by the customers. Top priority will be given to maintain the quality of fresh food products, he said.