Twitter Acquires Indian Based ZipDial

ZipDial is a Bengaluru based value added services firm that will allow people follow the content on all interfaces through voice and message.

Published: 20th January 2015 03:15 PM  |   Last Updated: 20th January 2015 03:26 PM   |  A+A-

twitter AP
By IANS

NEW DELHI: Microblogging site Twitter has acquired Indian startup ZipDial, a mobile value added services company based out of Bangalore, a statement by Twitter said here Tuesday.

The statement added this is Twitter's first ever acquisition in India. However, the deal size has not been mentioned.

ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online.

ZipDial's platform has engaged nearly 60 million users with hundreds of marketer clients.

"In India, our primary mission, which is bolstered by this acquisition, is to help every Indian with a mobile device enjoy a great, relevant Twitter experience. We believe Twitter - a platform invented for SMS and rich in media - is a perfect match for India," Rishi Jaitly, market director, India and Southeast Asia, Twitter.

This acquisition significantly increases Twitter's investment in India, one of the countries where the company is seeing great growth, and also brings Twitter a new engineering office in Bangalore, the statement added.

Christian Oestlien, vice president of product, Twitter, said: "Over the next several years, billions of people will come online for the first time in countries like Brazil, India and Indonesia. For many, their first online experience will be on a mobile device - but the cost of data may prevent them from experiencing the true power of the internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone." 

Valerie Wagoner, founder and chief executive officer, ZipDial, said that over half of the world's population live in emerging and newly developed markets, and these consumers use their mobile phones differently. 

"We build for them. ZipDial's innovative platform has already scaled across South Asia, Southeast Asia and Africa, where we operate. We are thrilled to expand our impact to a global level with Twitter."

Stay up to date on all the latest Business news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp