CHENNAI: Encouraging more Indians to interact with its platform, YouTube on Thursday announced that it will now show more content in local languages on two areas—their Home and Trending feeds.
Based on your watch history, YouTube will automatically identify your preferred Indian language and display more content in that language on Home.
Trending too will show trending videos on your local language. For instance, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India.
The language preference will also be based on a combination of user’s interface language and user’s location and watch history.
Essentially, with reading your preference pattern on Home, users will see more local language content such as movies and music, especially if they are a first time user. The existing users will continue to receive great recommendations based on what they watch.
“...We’re excited to help regional content creators reach audiences in their local languages more quickly,” said Marcel Gordon, product Manager, YouTube.