Surge in Popularity of Online Coupons Among Tech-Savvy Online Shoppers

Online shopping has become a very popular means among savvy shoppers, thanks to the immense benefits that it offers ranging from convenience and extensive variety to discreet shopping and better prices.

The prices at most of the online stores are far lower than that at a physical store and so buyers get better pricing. What makes this mode of shopping even more popular is the plethora of online coupons offered by several coupon websites that have partnered with the e-commerce retailers.

The growth of online coupon usage has been incredibly massive. If you love online shopping, make sure that you look out for applicable coupons for your purchase and benefit from the discounts and promo codes offered by different coupon websites. In the process, you can save more money.

Driven by the revolutionary online retail technology, the humble printed coupon methodology has gone through a major transformation in the last decade as newer ways of delivering promotional deals and discounts to the customer have been discovered. The explosion of this technology has left several retailers in a position to benefit from the increasing online coupon popularity – not only to lure more customers, but also to develop awareness out of the usual brand fixtures.

Sharing his views about the increasing popularity of online coupons in India, Vipin Kumar Yadav, the CEO and Founder of one of India’s leading online coupon website stated – “Coupons are growing exponentially in terms of popularity in India, and with the right strategy in place they are capable of delighting today’s modern shopper as well as modern retailer. In fact, they are the key elements for accomplishing an excellent multi-channel approach to provide shoppers a seamless shopping experience.

True to his words, a recent survey has showed that almost 85% of shoppers use coupons when shopping online. With such a high figure, there’s no doubt about the importance of coupons as a popular tool for marketing. Mr. Vipin has announced to launch an online store (Couponhaat Shop) for its partners to sell the selected products for any budget directly on the shop and he has also announced the launch of a discussion forum for general public.

In the recent past, India has seen a tremendous growth of many e-commerce sites such as Flipkart, Amazon, and Snapdeal. The evolution of coupon based sites has further accelerated the growth of such online retailers. These sites generally display the discounts and deals of different online stores with special tabs that redirect the prospective buyers to the product page. This is how the process generally goes.

If you’re shopping online and have already come across a good deal from the retailer, it’s still worthy to put in some efforts to scan the web for store coupons, promotional codes and coupon codes on different coupon websites to save more. Based on the offer, you might not only be lucky enough to get discounted price but also great deals like buy-one-get-one-free or free shipping.

Before you place the order on your next online purchase, ensure that you don’t hurry before checking out the leading coupon websites.

Related Stories

No stories found.
The New Indian Express
www.newindianexpress.com