CHENNAI: Max Fashion, part of the Dubai-based Landmark Group and one of the largest mid-segment apparel and accessory brands in India, is betting big on omni-channel and online revenue streams to achieve its target of Rs 3,000 crore in revenue by 2017-18 financial year.
Speaking to Express, Vasanth Kumar, executive director, Max Fashion India, said that while the company is set to make around Rs 1,800 crore in 2015-16, the target of Rs 3,000 crore in the next two years will be achieved by leveraging omni-channel revenue streams in stores and pushing a significant range of products through its recently launched online e-commerce platform - landmarkshops.in.
“The e-commerce platform is doing very well for the two-month venture. Going by the e-commerce market doubling every six months, we expect 5 - 10% of our revenues coming from the online channel within the next five years,” he said.
Max currently sees less than 0.5% of its revenues come from e-commerce avenues. The omni-channel system, however, is an upgrade to the Max’s existing brick and mortar infrastructure. Already being implemented in its stores in 50 Indian cities, the platform entails an integrated inventory structure.