CHENNAI: Almost a year after Maggi was relaunched following a five-month ban in 2015, Global food and nutrition giant Nestle on Thursday said Maggi noodles in India has reported sustained recovery, regaining market share in the country.
“In an environment marked by deflation and low raw material prices, we continued to privilege volume growth, resulting in real internal growth at the higher end of the industry in both emerging and developed markets. Our growth was broad-based across categories, allowing us to gain or maintain market share in most of our businesses,” Nestle CEO Paul Bulcke said.
Currently, Nestle enjoys 57 per cent market share in the instant noodles market in India as against 75 per cent before the crisis had hit the company.
The instant noodles market in the country is estimated at Rs 2,000 crore with ITC’s Yippee, Nepal-based Chaudhary group’s Wai Wai and Patanjali Noodles among major players besides Maggi.
“For the full year 2016, considering the current softer environment, we expect organic growth of around 3.5 per cent, improvements in margins and underlying earnings per share inconstant currencies, and increased capital efficiency,” he added.
The company also reported a total sale of CHF (Swiss Franc) 65.5 billion for the nine month period ended September 2016. It also cut its outlook for 2016, saying it expects organic growth of around 3.5 per cent for the year.