CHENNAI: Auto major Maruti Suzuki has introduced the personalisation concept ‘i Create’ for its popular hatchback Swift, which offers numerous options available for interiors as well as exteriors.
Back in October 2016, the automaker launched a unique new personalisation programme for their new cars. This was for the first time that such an option was being offered to new car buyers in the form of Maruti iCreate.
Claimed as a first-in-class feature by Maruti, ‘i Create’, which is available both online and at dealerships, offers over 120 accessories through which various combinations can be created. “After the success of ‘i Create’ on Vitara Brezza, we are introducing it on Swift, which will empower the young and dynamic customers to create their own impression on their Swift,” R S Kalsi, senior executive director (marketing and sales), MSIL.
‘i Create’ portfolio for Swift includes exclusively designed roof wrap and hood graphic options, striking exterior body styling kits encompassing spoilers and alloy wheels among the other options.