CHENNAI: In a bid to regain market share and to stay a step ahead in meeting customer expectations, Tata Motors on Thursday launched a new sub-brand called TAMO (short for Tata Motors) under which new technology-equipped vehicles would be launched. The company will reveal its first product under TAMO, the Futuro, on March 7 ahead of the 2017 Geneva Motor Show.
The company will undertake limited production of the car and the production version is expected to hit the market by 2018. The two-seater sports coupe Futuro will be priced at around Rs 25 lakh.
Under the TAMO sub-brand, the company will launch vehicles that are low in volumes requiring low investment. It is also looking at a different buying experience for TAMO vehicles, although it has not confirmed if it would set up a separate retail chain as market leader Maruti Suzuki has done with Nexa.
“We need a different way to get into the future. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem,” said Guenter Butschek, managing director and CEO, Tata Motors, adding it will be a ring-fenced agile that would serve as an incubating environment towards new technologies, business models and partnerships.
Hero Electric unveils e-scooter Flash
Hero Electric on Thursday launched Flash, an electric scooter, priced at H19,990 (ex-showroom Delhi). The e-scooter comes with a 250-watt motor and a range of 65-km per charge. “With Flash, we are moving ahead with our vision of making India an electrically mobile nation. Flash is the epitome of the latest and the best of technology available in the e-automobile sphere,” said Hero Electric Global CEO Sohinder Gill. The model weighs only 87 kg and comes with features such as alloy wheels, telescopic suspension and a full body crash guard. The scooter is being targeted at first at early adopters of electric mobility and first-time e-vehicle buyers.