HYDERABAD: Vijaya Telangana, a dairy brand owned and run by the Telangana State Dairy Development Cooperative Federation (TSDDCF), is planning modernisation and expansion works on a huge scale with an outlay of Rs 300 crore.
The dairy, which has a processing capacity of about 4 lakh litres of milk as of now, is planning to increase the capacity to about 8 lakh litres and also take up production of ice creams soon.
Marketed on the brand name of Vijaya Telangana, this public-sector dairy supplies milk of about 4 lakh litres daily, with about 3.6 lakh litres being supplied in the Hyderabad city alone.
Vijaya Telangana is a household name in Hyderabad and besides milk, the brand also offers products such as lassi, butter milk, milk powder and sweets like kova. Besides increasing its processing capacity, the dairy wants to expand its product base.
“We have already decided to increase the milk processing capacity from the present 4 lakh litres to 8 lakh litres. For this, we have to procure advanced automated milk processing plant equipment.
The requirements and estimates for procuring the new equipment is yet to be made, but it will need about Rs 300 crore to take up all the modernisation and capacity augmentation at the dairy,” said a senior official of TSDDCF.
While the estimates for procuring automated milk processing plant of 8 lakh litres capacity is in the process, the dairy officials have already called tenders for supply of ice cream manufacturing equipment. Officials told Express that about Rs 15 crore would be invested in setting up new ice cream manufacturing equipment, which will have a capacity of producing ice creams with about 2,000 litres of milk daily.
TSDDCF procures 3.2 lakh litres of milk daily from dairy farmers in Telangana. The procurement even goes up more than 4 lakh litres during winter and rainy season.
The toned milk of Vijaya Telangana is sold at Rs 40 per litre and has good brand loyalty among its consumers. With the market for milk and milk products in Hyderabad seeing good growth and players such as Amul, Heritage and others making aggressive moves, the Vijaya Telangana dairy brand is planning to cash in on the demand by increasing its product base and offerings.