Motorola eyes larger market pie with C Plus

Handset maker Motorola is speeding up its efforts to capture a larger market share in the affordable smartphone category (Rs 6,000-10,000) in India with the launch of ‘Moto C Plus’ for Rs 6,999.

Published: 20th June 2017 01:27 AM  |   Last Updated: 20th June 2017 02:48 AM   |  A+A-

By Express News Service

NEW DELHI: Handset maker Motorola is speeding up its efforts to capture a larger market share in the affordable smartphone category (Rs 6,000-10,000) in India with the launch of ‘Moto C Plus’ for Rs 6,999.
“The segment is the second largest in the Indian smartphone market. Over 35 million units have been sold in the category in the last four quarters and is growing at 25 per cent year-on-year. We see a lot of potential and therefore, we are expanding our presence in this segment,” said Sudhin Mathur, managing director, Motorola Mobility India.

Besides, 85 per cent of smartphones sold online in India are in this price category, he added.
The Android Nougat-powered Moto C Plus features a 5-inch display, up to 1.3GHz quad-core processor, 2GB RAM, 16GB internal memory (expandable up to 32GB), 8MP rear and 2MP front camera and 4,000 mAh removable battery.

Moto C Plus will be available online, while Moto C will be available through retail stores across the country.

Earlier this month, Motorola had launched Moto C for Rs 5,999, which is the cheapest device in its portfolio.

According to research firm IDC, Lenovo — along with Motorola — had a 9.5 per cent share of the Indian smartphone market in the January-March 2017 quarter. Players like Samsung, Micromax,
Xiaomi and Lava have a number of smartphones in their portfolios, especially in the affordable segment.

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