CHENNAI: American cab aggregator Uber has unveiled another feature for its rapidly increasing user base in India, with Monday seeing the launch of UberPASS as a pilot service in four cities — Delhi, Mumbai, Kolkata and Chennai. According to the company, this will allow customers to choose top rated drivers and get discounted fares.
UberPASS will be available free to a small group of users in the beginning, providing riders with exclusive access to product features and experiences including highly rated drivers, discounted fares, waiver on cancellation charges, etc.
“...if our riders give us a thumbs up, we will take this (UberPASS) to riders in other ities as well,” the firm’s official statement said. These offers however, will vary according to the city. “We are always thinking of new ways to enhance the Uber experience for our riders. UberPASS is one such product designed to offer riders using our service for their daily commute, a seamless and consistent ride experience,” Uber India general manager (West) Shailesh Sawlani said.
Uber’s domestic rival Ola has a similar offering called ‘Select’ — a membership-based offering is priced at Rs 499 a month.