RJio writes to ASCI against Airtel’s India’s fastest network claim

It has alleged that Airtel is in violation of the ASCI’s section A, chapter 1 — ‘Truthful and Honest Representation’. 

Published: 21st March 2017 02:05 AM  |   Last Updated: 21st March 2017 11:24 AM   |  A+A-

NEW DELHI: Mukesh ambani- led Jio has fired a fresh salvo against Sunil Bharti Mittal-led Airtel, countering the latter’s claims of being the fastest network based on a speed test conducted by Ookla, which offers an online platform to test broadband speed of networks.

In a letter to the Advertising Standards Council of India (ASCI), Jio has alleged that the Airtel’s claim that it is India’s fastest network is “false, misleading and incorrect”. It has also attacked Airtel, for using a methodology which it termed ‘flawed’. 

While Airtel defended its claim stating that it has the letter from Ookla chief operating officer Jamie Steven certifying that Airtel’s network is the fastest, RJio alleged that the speed test on Airtel’s network was done in the third and fourth quarter of 2016.

“The word ‘officially’ when used in the context of the telecom services is linked to only the Telecom Regulatory Authority of India and the Department of Telecommunications, in the minds of general public,” states the letter from Jio to ASCI. It also alleges that Airtel with 22 years of experience is deliberately and willfully misleading public. 

It has alleged that Airtel is in violation of the ASCI’s section A, chapter 1 — ‘Truthful and Honest Representation’. 

An Airtel spokesperson stated that as represented in the advertisement, Ookla’s findings are based on analysis of millions of internet speed tests logged on ‘modern devices’ by mobile customers across India using its popular speed test app. 

“The results include all mobile tests, regardless of connection technology,” Airtel said in its response. The controversy is unlikely to die down with data speed being critical for both operators. 

“This is just the first of many punches that each of these companies will throw at each other… Customers will make their own decisions and not go by claims,” said N K Goyal, telecom expert, CMIE.

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