Ola launches data-friendly web version of app

Cab aggregator Ola announced the launch of a lightweight mobile website that offers users an app-like experience on simple smartphones.   

Published: 18th May 2017 02:17 PM  |   Last Updated: 18th May 2017 02:17 PM   |  A+A-

Bhavish Aggarwal, CEO and co-founder of Ola, an app-based cab service provider, poses in front of an Ola cab in Mumbai March 3, 2015. | Reuters

By PTI

BENGALURU: Cab aggregator Ola today announced the launch of its "Progressive Web App" (PWA), a lightweight mobile website that offers users, especially in smaller towns and cities, an app-like experience on simple smartphones.     

The company claims that it requires a fraction of the  data used by native apps.     

Launched together with Google at the Google I/O developer conference in San Francisco today, PWA will enable the use of Ola platform across hundreds of cities in India and addresses a significant market opportunity of customers and driver partners, the company said in a release.     

It said Ola becomes the first ride hailing app in APAC region to use PWA technology.     

"As the first ride-hailing app in the APAC region that is using PWA technology, this represents an important  development that will enable us to reach an ever greater  number of customers and driver partners in rural India," Ola  Co-Founder and CTO Ankit Bhati said.     

PWA will overcome technological barriers to entry in key markets and make Ola the first ride-sharing platform in hundreds of cities across India, where there is limited  connectivity and a prevailing use of low-end smartphones, the  release added.   

"..... It's exciting to see Ola create their PWA, which will ensure their users have an engaging experience from the very first moment," Google VP Product Management, Chrome Rahul Roy-chowdhury said.

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