Indian ceramics sector goes global

The Indian ceramic industry is poised to take on Chinese products in the global market, according to Nilesh Jetpariya, president, Vibrant Ceramics 2017.
Indian ceramics sector goes global

HYDERABAD: The Indian ceramic industry is poised to take on Chinese products in the global market, according to Nilesh Jetpariya, president, Vibrant Ceramics 2017. Speaking to Express on Friday, Jetpariya said that while China accounts for 39-40 per cent of global ceramic exports, India currently accounts for only 12 per cent but this would soon change as India’s share is set to go up.

“Demand for ceramics has been growing robustly over the past 10 years. As China was ready then, it got a good hold in the global ceramic market. But, most countries have been dissatisfied with the quality of Chinese products. Therefore, they are looking for alternatives. India, with its growing production volumes and quality products, is going to benefit in a big way. The advantage India has is, it can offer better ceramic products at cheaper prices than China,” explained Jetpariya.

According to the industry representatives, the Indian ceramic market is pegged at `25,000-30,000 crore, with 20 per cent of it being exports. “Ceramics are cheaper, long-lasting and maintenance-free compared to other alternatives. Besides the huge export potential, large-scale construction in housing and allied sectors is driving demand. Both domestic ceramic market and exports will grow by at least 30 per cent,” added Jetpariya. While 90 per cent of ceramic production is done in Gujarat, even states like Jharkhand, Andhra Pradesh and Rajasthan are focusing on increasing ceramic production.

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