CHENNAI: Blue Star Limited, a company known for its air conditioners in India, has big bets on the water purifier sector, pegged at Rs 42 billion in the domestic market. The company, which launched the Immuno Boost technology in its water purifier models on Wednesday, said it expects to grab about 10 per cent market share in India in the next three years.
“Currently, there are only a few players who have penetrated the Indian market. The needs of the domestic market are very different from the South Korean and Chinese markets because of the consistency of water bodies in different parts of India,” said B Thiagarajan, Joint Managing Director, Blue Star Limited.
“There are freshwater areas that do not need RO purification. Water purifiers used in Cochin and some other parts of Kerala need the UV purification, which removes bacteria in the water. Whereas, Chennai and other parts of southern India need the RO purification system due to the presence of chemicals and solids in the tap water,” he explained.
The company, therefore, has introduced models at every price range, starting from Rs 8,900 to Rs 40,900 this year.
Blue Star, which sold about 50,000 units of water purifiers this year, said it plans to consolidate the segment and improve its distribution network in the 2018-19 fiscal.
“India is a country that is seeing the fastest growth among many others. The disposable income of people, even in tier II and III cities and rural areas have risen considerably, and so has the awareness to have access to clean drinking water,” said Thiagarajan.
“We see an opportunity here. We are looking to expand to nearly 3,500 retail touch points, with revenues of about Rs 100 crore by the end of this year,” he added.