Amazon strikes deal with Apple to sell iPhones, iPads

Amazon.com Inc on Friday said it would carry more Apple Inc products globally in time for the holiday shopping season, as the technology rivals put aside past differences to boost sales.

Published: 10th November 2018 05:52 PM  |   Last Updated: 10th November 2018 05:52 PM   |  A+A-

Amazon

Image used for representational purpose only. (File Photo | Reuters)

By Reuters

Amazon.com Inc on Friday said it would carry more Apple Inc products globally in time for the holiday shopping season, as the technology rivals put aside past differences to boost sales.

In coming weeks, the world's biggest online retailer will sell the latest editions of Apple's iPhone, iPad and other devices in the United States, Europe, Japan and India. Amazon sold a limited assortment from Apple previously that included Mac computers and Beats headphones.

The deal underscores how top brands such as Apple and Nike Inc, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. Amazon has taken a harder line on counterfeit goods as well.

As of Jan. 4, Amazon will rid its site of Apple products from third-party merchants not authorised by the Cupertino, California-based technology company. Still, shoppers will be able to find non-branded accessories - like headphones - that are compatible with Apple devices.

Third-party merchants will be allowed to sell as they have been through the holiday season, while Amazon will add Apple products to its official Apple at Amazon page.

The lineup will include the Apple Watch but not the Apple HomePod, a high-end alternative to Amazon's voice-controlled Echo device. Such competition in Silicon Valley has often come at the expense of customers.

Alphabet Inc's Google pulled its video streaming app YouTube from two Amazon devices last year because of several complaints against the online retailer, including its decision not to sell some of Google's products. Amazon now carries the Apple TV, but only after it became compatible with Amazon's Prime Video.

"We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more," Apple said in a statement.

About 71 per cent of Apple's sales in fiscal 2018, ended in September, were through indirect distribution channels like Amazon.

Stay up to date on all the latest Business news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

facebook twitter whatsapp