Samsung Electronics opens its biggest store worldwide in Bengaluru

Reuters | Published: 11th September 2018 02:40 PM
Samsung Southwest Asia President and CEO HC Hong Global VP Retail Stephanie Choi with others during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI)

MUMBAI: Samsung Electronics Co Ltd opened its biggest mobile store in the world in India on Tuesday as it tries to take pole position in the world's second-biggest smartphone market amid fierce competition from Chinese brands.

The South Korean tech giant's roughly 33,000 square foot (3,000 square metre) store in the southern tech hub of Bengaluru will help it extend its lead in India over global rival Apple Inc, which has yet to open any flagship stores in the country.

ALSO READ | Samsung reworks strategy to bolster play in India's mid and mass phone market

India, which boasts more than a billion wireless connections, presents a lucrative opportunity for smartphone makers to expand beyond China and the United States where growth has slowed.

Samsung opened the world's biggest smartphone plant outside Indian capital New Delhi just two months ago.

"India is an extremely important market," Mohandeep Singh, senior vice-president, mobile business at Samsung India told Reuters, adding that the company plans to open more such stores in some of India's top 10 cities.

"These stores ... will really help us further consolidate our share as we move forward," Singh said.

The new store will feature Samsung mobile devices but also showcase its consumer electronics products and latest innovations. It will also house a service centre for phones.

Samsung has spent "huge" money to lease out the property, Singh said, declining to give specifics.

Samsung, which runs 2,100 stores in India through franchise partners, is facing off against a host of Chinese brands led by Xiaomi Corp.

It has pulled pages from their playbooks to become savvier with online marketing -- launching devices aimed at millennials, seeking to reinvent itself as a 'younger brand' and finding a new love for cricket with a sponsorship deal.

ALSO READ | Samsung opens AI research centre in New York

Samsung also wants to develop the centre as a meeting point for startups and venture capitalists, Singh added.

Apple sells its devices in India through reseller stores and online marketplaces and has a meagre market share of one per cent.

Tags : samsung electronics Xiaomi Corp Apple Inc

More from this section

RCom seeks lenders' nod for release of Rs 260 crore in bank account to Ericsson
Government reform initiatives made India the fastest-growing major economy: NITI Aayog
EPFO finalises 8.65 per cent interest on provident fund deposits for 2018-19
Rupee drops 13 paise to 71.24 against US dollar as crude rises
Commerce Ministry sets $50-billion bilateral trade target with Russia by 2025
Next >>