Tata Motors launches compact truck 'Intra' priced at Rs 5.35 lakh

Tata Motors currently has a market share of 40.1 per cent in the SCV and pick-up segment. The company has already sold over 20 lakh units of Tata Ace till date.

Published: 22nd May 2019 07:25 PM  |   Last Updated: 22nd May 2019 07:26 PM   |  A+A-

Tata Motors

For representational purposes (File | Reuters)

By PTI

NEW DELHI: Tata Motors Wednesday launched compact truck 'Intra' with a starting price of Rs 5.35 lakh (ex-showroom).

The new product, which sits above the company's Tata Ace range, comes in two variants - V10 and V20. The Intra V10 comes with 800-cc diesel engine while the V20 trim features a bigger 1,400 cc powertrain.

The engines are BS-IV compliant which could be scaled to conform to BS-VI norms. "The customer preferences are shifting every day towards better performance, advanced features and higher returns. After thorough research, we learnt about the growing aspirations of the new-age customers," Tata Motors President (Commercial Vehicle Business Unit) Girish Wagh said in a statement.

These insights have helped the company conceptualise and develop the model, he added.

"It is ideal for customers who want to upgrade their commercial vehicles for higher business returns and lower total cost of ownership, enabled by proven and reliable aggregates and driving comfort leading to longer, fatigue-free drives," Wagh said.

He further said the launch of India's first compact truck fills an important gap in the country's small commercial vehicle (SCV) market.

Tata Motors currently has a market share of 40.1 per cent in the SCV and pick-up segment. The company has already sold over 20 lakh units of Tata Ace till date.

Stay up to date on all the latest Business news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp