Nissan Rolls Out New-gen Datsun Go from Oragadam - The New Indian Express

Nissan Rolls Out New-gen Datsun Go from Oragadam

Published: 05th February 2014 06:00 AM

Last Updated: 05th February 2014 01:20 AM

Japanese major Nissan’s efforts to revive the long defunct Datsun finally came to fruition on Tuesday, with the first Datsun car to see production in 26 years, the Datsun Go, rolling out of Production Line 2 at the Renault-Nissan Alliance plant at Oragadam.

With all three variants of the hatchback set to be priced below `4 lakh when it enters the Indian market in March, the latest product from the iconic automobile brand is expected to be a strong contender in the Indian B-Segment hatchback market.

According to Vincent Cobee, Global Head of Datsun, Datsun is expected to contribute 50% of all Nissan sales in India by 2016. With Nissan expecting its market share to reach 10% by 2016, Datsun is likely to provide stiff competition to existing market leaders in the Indian hatchback segment. With two more Datsun plants in Russia and Indonesia to go into production soon, Datsun will reach 3 lakh units globally by 2016.

The Datsun Go also has the distinction of having been developed, engineered and manufactured locally, with Cobee saying that producing a car made completely locally had several advantages, including gaining much needed insight into customer needs and expectations.

The first factory to start production of the brand in the world, the Oragadam plant has an annual production capacity of 400,000 units and may be expanded to 480,000 units if expansion is needed.

Cobee also told reporters that Datsun gives Nissan a way to take advantage of the rising middle class market in emerging economies and the car was conceived to cater to the needs of that particular segment. “Come 2020, the size of the global market is expected to be around 100 million units with 2/3 of that outside Europe, the US and East Asia,” he said.

Nissan Motor Co., Ltd, vice chairman, Toshiyuki Shiga, pointed out that the roll out marked the culmination of several years of hard work and that it was a ‘historic day’ for the company.

Datsun will launch another model by the end of the year and there are no plans at the moment to export Indian made Datsuns to global market.

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