view the bowler’s steps as he starts his run-up until he delivers the ball)
In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android.
Commenting on Yahoo Cricket’s line up,
Gurmit Singh, VP & MD, Yahoo India, said,
“We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”
Manish Karnatak, Head, Thwink BIG added,
"The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India's first ever radio and digital web series 'Duck Se Dude'. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations."
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This is unedited, unformatted feed from Business wire india.
