Business Wire India
Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future. Bajaj Almond Drops works towards busting this age old myth that oiling is a messy affair. This oil offers a solution by providing a light, non-sticky, hassle free way of hair oiling, with the benefits of almond oil & 300% vitamin E nourishment.
‘Load Mat Lo’ is a 360-degree campaign featuring Parineeti Chopra as the brand ambassador of Bajaj Almond Drops. Besides traditional media like TV and Print, the brand has also engaged with consumers via digital activities & has planned for Outdoor advertising in key markets. Bajaj Almond Drops has gained thousands of followers on its social media assets. The brand has conducted various innovative contests along with attractive prizes. Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo. The campaign generated 12 million impressions and reached more than 3 million people. It has increased the overall business potential and brand recognition of Bajaj Corp.
The brand is excited about this campaign with Parineeti because she is the true epitome of a modern Indian woman who tries to look beyond the prevalent myths of life and search for proper answers. Her transformation into a leaner yet stronger physique is a strong testimonial to the same belief. Also, Parineeti’s personality as an energetic, high performance actress resonates truly well with the brand’s values of confidence and superior performance when it comes to hair care.
Commenting on the thought process behind this campaign, Mr. Sandeep Verma – President, S&M at Bajaj Corp said: “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair. Bajaj Almond Drops hair oil gives their hair the nourishment it needs without the heavy feeling on the head. Our ‘Load Mat Lo’ campaign strives to provide a solution to the unnecessary worrying in the context of hair oiling.”
About Bajaj Almond Drops Hair Oil
Bajaj Almond drops hair oil is India’s No 1 hair oil brand. With the ingredients of almond oil & 300% extra Vitamin-E, Bajaj Almond Drops Hair Oil helps in making your hair stronger. It is light and non-sticky as compared to other heavy sticky oils and thus helps you to get a hassle-free oiling experience. It does not freeze in winters and hence you need not take the efforts of heating your oil in winters unlike other sticky oils. Also, its pleasant fragrance makes it a perfect companion for a night out or a regular day at work or college.
About Bajaj Corp
Bajaj Corp Ltd is part of the Shishir Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Corp is one of India’s leading FMCG companies with well-known brands in Hair care and skin care categories. Bajaj Corp Ltd. is one of the leading players in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. Its flagship Brand Bajaj Almond Drops Hair oil is the No. 1* hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry.
*Source – AC Nielsen report on RMS data for hair oils category in value sales for MAT period ending 31 Mar 2017
This is unedited, unformatted feed from Business wire india.