The hatke experience of shopping

While many husbands dread the word ‘shopping’, three young IITians seem to have prepared themselves for their future.

Published: 31st October 2013 09:17 AM  |   Last Updated: 31st October 2013 09:17 AM   |  A+A-


While many husbands dread the word ‘shopping’, three young IITians seem to have prepared themselves for their future. What they did was to think hatke (different) and create a platform where, unlike logging into one popular shopping website, they could get all the offers on shopping websites at one place. is the brainchild of Gaurav Dahake. “My friend Prashant Singh, who is the co-founder and chief technology architect of the company, and I were scouting online for a gift for a friend whose birthday was approaching. We just could not boil down on a store. Finally we ordered an iPod only to find out the delivery would be delayed by five days – meaning it would arrive after my friend's birthday. It was an intensely frustrating experience which turned into the start of a truly awesome journey. I decided to put an end to this misery along with Prashant and Srikanth Sethumadhavan, who is the chief designer, and solve this huge customer pain-point by sowing in the seeds an exhaustive product and price discovery service,” he says.

The problem

With the outbreak of e-commerce websites, the online shopper finds himself more confused than ever – and ends up wasting a lot of time trying to fish out the best offers and deals online. There are hundreds of players in each category of product and that leaves the customer in a swamp.

“The consumer has two options – either he can simply log on to the most reliable portal in the segment he is looking to buy into, and purchase directly from there – in this scenario, the consumer often ends up missing the best and cheapest deal. The second option is to scout through the multiple websites offering the desired product, and then zero in onto the best deal – while this lets a person get the best deal, he ends up wasting plenty of time scouting around,” says Gaurav.

In most cases, it is not possible for the consumer to actually sift through the various sites one by one and get quoted prices. So, he might skip most of the websites, and only cover a few. There he runs the risk of again paying extra for a product and missing out on the best deal.

The solution

Their website fetches the consumer the best deal for the consumer with no effort or input by the consumer. “Other price comparison portals are limited in the amount of products they cover. Some are restricted to mobiles, some only to electronics. Buyhatke is India’s most exhaustive product and price discovery platform covering each and every product that is sold online in India,” says Gaurav.

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