BENGALURU: With the Great Online Shopping Festival-2014 (GOSF) slated to begin on Wednesday, online retailers will get another opportunity to push sales.
The GOSF, one of the biggest ventures of Google, started in 2012, has tied up with 450 brands and e-commerce portals offering discounts.
Retailers are expecting a great response in this year’s sale, which ends on Saturday.
Though individual sales by companies like Flipkart and Amazon have seen a lot of participation in the past few months, the GOSF-2014 is widely described as the biggest online sale in the country.
The festival was extended by a day in the previous year as the servers crashed.
“As part of GOSF, we are displaying several projects. The shopping festival has garnered widespread attention and given us great visibility even before it has commenced,” said Sankara, Chief Operating Officer of Realtycompass.com, an online property portal.
Even smaller companies are excited about the reach that the GOSF will provide.
Chief Executive Officer of Voylla Retail Vishwas Shringi said the company has seen 600 per cent increase in revenue in the last GOSF.
“This year, we are prepared for 1500 per cent growth. This is a great initiative to bring the best offers from various e-commerce sites under one platform. We are positive that this GOSF will be bigger and better than what we have seen so far,” Shringi said. Solutions Infini, who have been participating in the sale since 2012, is hoping that the sale this year would give them the much required push to enter new markets.
“We have seen growth in revenue increase by four times and capacity of handling three billion messages in a month. Heavy discounts and offers have worked in our favour to reach out to consumers during GOSF via SMS that has led to more app downloads,” said Chief Executive Officer of Solutions Infini Aniketh Jain.
The sale has also attracted the attention of price comparison sites like ispyprice.com, junglee.com and mysmartprice.com, who are counting on higher site visits on sale days.
“There was a 25 to 50 per cent increase in traffic on our website for price comparison during GOSF last year with a maximum number of searches for smartphones. This time we are expecting 30 per cent and the estimate conversion to improve by 50 per cent, said Suresh Sharma, founder of ispyprice.com. For more details on the Great Online Shopping Festival, including the latest offers, log on to www.thegosf.com.