QUEEN’S ROAD: ITC has taken over ‘B Natural’, a packaged fruit juices and beverages brand, from its erstwhile Bangalore-based owners Balan Natural Foods Pvt Ltd.
ITC’s entry into this category was kick-started with the initial launch of seven variants of beverages.
Besides a complete revamp of packaging, ITC has invested significantly in re-formulation of the variants with the objective of developing thicker, tastier fruit juices and beverages closer to the natural taste of fruits.
The B Natural range also contains no added preservatives, artificial colours or artificial flavours.
Manufactured in state-of-the-art facilities in Bengaluru, B Natural variants being launched include ‘Mixed Fruit Merry’ with the goodness of eight fruits, ‘Guava Gush’, ‘Orange Oomph’, ‘Mango Magic’, ‘Pineapple Poise’, ‘Litchi Luscious’ and ‘Jamun Joy,’ a unique 100 per cent juice with no added sugar.
B Natural has been priced at `99 for a 1 litre pack and `20 for a 200 ml pack.