‘Be brave and let go of security’
By Cherry Aggarwa | Express News Service | Published: 08th December 2016 12:07 AM |
BENGALURU:‘It has been a year since we rolled out the range and we are still in the phase of exploring the best avenues of sales. Working for my own self was always my passion. After working for six years in the given boundaries, when I decided to eliminate the word ‘LIMITS’ from my dictionary I did not realise the word ‘SECURITY’ also got erased automatically. Great ideas may be a pre-requisite for a good business but only the brave hearts can sustain. We are yet to make a mark but for sure we have started leaving our footprints.
While we are pro at developing natural and organic skincare range having done that in previous jobs, the new thing this time was there were no boundaries. Natural and organic no longer had to be subtle, boring and related to ayurvedic ingredients. Another important aspect that we looked into was partnership. Looking for a like-minded partner who compliments your energies, ideas and working style goes a long way in making of a successful and flourishing enterprise.
(The writer is the co-founder of Natural Bath & Body, a personal care solution that deals in natural and organic skin care range using Ayurvedic knowledge, creative artistry and contemporary technology)