BENGALURU: Next wedding or college function, you may not have to make do with a suit that is two sizes too big. City’s new startup offers tailored suiting on hire.
Suitfullstop.com was started by Prmod Bafna after 15 years of working in the textile industry. Bafna says that first-time users may not have the money to buy a bespoke suit, thinking they may not use it more than once. “We aim to make the experience possible for anyone who wanted to dress well,” he says, “but who is not ready to spent as much, just yet.”
The customer can order online, after sharing their measurements, and the finished piece is delivered in seven to ten days. The suits are priced between Rs 1,500 and 4500 per suit. The startup claims that they retire a suit after 15 rentals, “as opposed to industry practice of 50 - 80 rentals per suit”.
Bafna says that he has always been “enamoured by clothing and fabrics” for as long as he can remember. “This is thanks to having grown up watching my father Jaychand Bafna working with textiles for 35 years now,” he says. “His passion was contagious and we would watch in awe as he even travelled the world to seek out the best fabrics from way back.”
Prmod Bafna says that Suitfullstop’s clientele order for official functions and personal celebrations like weddings and they order all kinds of styles. “But the Classic Tuxedo that we do in limited colours has been extremely well received,” he says, adding that happy clients even write to him.
When they started, they were aiming for the 25 to 40 age group, who are familiar with Internet. But they were surprised when their offline store drew a good number of customers too. He pegs it also to its proximity to ITPL in Whitefield. The customer base, he says, is now between the age group of 16 and 50 years with students even ordering the suits for school graduations.
Suitfullstop sources their fabric from one vendor Warp & Weft, a fairly new fabric company based out of Bengaluru.