Bengaluru is open to sustainable fashion

Hard to keep up with fickle fashion? The IT capital of India will be witnessing a swapping fashion movement on December 16.

Published: 14th November 2017 10:20 PM  |   Last Updated: 15th November 2017 08:17 AM   |  A+A-

By Express News Service

BENGALURU: Hard to keep up with fickle fashion? The IT capital of India will be witnessing a swapping fashion movement on December 16. Happening for the first time, the market store will boast over 2,000 items of clothing and exchange will be calculated with points.

As of now, registration is on and one can easily sign up to exchange old clothes to get a wardrobe revamp on their Facebook page. The event called Swap Swag underlines the idea of green fashion and implies that sharing is a good idea.

“A point equals to a rupee. People can expect to get items for as cheap as 50 points or as high as 2,000 points,” says Pooja Sukhija, organiser of the event and founder of Recode, a women’s retail company. Recode was founded on the same concept, selling something you once loved to purchase something you love. In fact, Recode started as a Facebook page four years ago. The idea was well received by the Bengalureans, says Pooja and hence, an online portal was launched two years ago. Today, they also have an offline store in Whitefield that opened three months ago.

Pick one or ten

Pooja says that the items you sign up for exchange before December 12 will go through a thorough quality check including a brand check and points will be allotted accordingly. For high-end brands, you can expect as much as 500 points and 200 points for the mediocre ones. The item will be collected by the Recode team and points will reach you via e-mail. On the day of the event, you can buy the exchanged items including accessories, clothes and shoes. Pooja shares that international rare brands will also be spotted.
Those who have not signed up for the exchange can also be a part of the swapping movement but the points have to be purchased.

To afford sustainability

Though there are a handful of sustainable brands, not everyone can afford ethical labels. Swap Swag conveys the idea of sustainable fashion and Pooja and her team want to make this a quarterly event in the city. “Bengaluru has been phenomenal when it comes to the idea of exchanging clothes for a better environment,” says Pooja. “Shopping with points is a guilt-free experience and an instant gratification can be sensed,” she adds.

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