In an effort to increase internet adoption Aircel, one of India’s leading telecom players, has launched another new data plan – Pocket Internet 24.
The product, offered at Rs 24 with a validity of 30 days, will enable customers to experience and experiment with the Internet on their mobile phones at an economical price of less than Rs 1 per day. Especially designed for first time mobile Internet users, Pocket Internet 24 will offer adequate data to help familiarise users with popular search engines and social networking websites. Customers will be able to download applications, surf the net and stay connected with family and friends. “India has the third largest number of mobile Internet users in the world and is adding 70 million users a year,” said Murhy Chaganti, circle business head, Aircel, Chennai. “These customers have never experienced the Internet on their phones due to limited awareness.”
Pocket Internet 24 is aimed at tapping this segment and driving Internet adoption among first time users, he said. “The product will offer higher validity at a lower price to ensure ample time for customers to learn about and understand the use of the Internet on their mobile phones,” he said.