The New Indian Express, which is the official media partner for the World Chess Championship 2013, recently kickstarted a signature campaign to wish the legendary Vishwanathan Anand in his quest to retain the title. The signature campaign was started by Manoj Kumar Sonthalia, chairman of The New Indian Express Group. The campaign will continue until November 6 and will be displayed at Hyatt Regency, Teynampet before the inaugural match.