Shruthi Hassan and Ranbir Kapoor have come together for the first time, not for a movie project, but as brand ambassadors for Philips’ new generation of lighting solutions. This is the brand’s first ever celebrity endorsement of the stylish LED lighting solutions that were unveiled on Wednesday.
The company launched new products with functional benefits like energy saving, long life and eco-friendliness. In an age where the energy requirements are going up drastically, Philips claims that its new range of LED lights has the ability to reduce energy spends by a staggering 40 per cent.
This new marketing campaign by Philips features Ranbir and Shruti in a music video and television commercials with “Philips LED – See what light can do” as the tag line. Shruthi Hassan who launched the products in the city, said, “It is a brand we all have been related to as a consumer and I am very excited to be part of their new LED campaign, that is cool and dynamic”.
Sumit Joshi, Head of Marketing, Philips Lighting India, who was upbeat about the new celebrity endorsements said, “The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour.” Philips has also introduced festive theemed lights in view of the Deepavali season.