Tee-shirts, denims the style quotient this Deepavali

Pavadai dhavani out, slim-fit jeans in. This seems to be the trend this festive season

Published: 31st October 2013 07:54 AM  |   Last Updated: 31st October 2013 07:54 AM   |  A+A-

Casual is the buzz-word, at least as far as the purchases made by people ahead of the Deepavali festival is concerned. Sales of clothing items such as tee-shirts and denim trousers for both men and women seem to be spiralling in the many textile showrooms of T Nagar, the shopping hub of the city. The trend, employees of these showrooms say, is normal and is visible ahead of many a festive occasion.

Speaking to City Express, the salespersons at a leading store in T Nagar, located near the Duraiswamy Road-Usman Road traffic junction, concur that casual wear has been witnessing maximum sales this season. “A large section of our customers from all over the State are looking for casual wear. These people, who belong to the younger generation, are keen on tee-shirts and jeans. It is registering maximum traction,” they added.

Balaji, a salesperson at an adjoining clothing store, which also has a jewellery store, concurs. “Casual clothing is the order of the day.” This doesn’t mean that other styles of clothing have been consigned to oblivion. Although selling in lesser numbers, he states slim and narrow-fit and the style statement of the yesteryear, the good old boot-cut trousers, are back this season. According to him, sales of formal clothing are expected to pick up in the post-Diwali season – which is a year-on-year trend.

Unsurprisingly, women are spoilt for choice when it comes to selecting their attire. Churidhars and salwar suits in a mélange of choices – be it the Anarkali or Patiala styles – are also a big draw, adds Balaji. This is in addition to the silk saris and skirts that register comparative amount of sales.

When it comes to silks, despite having an encycloapaedia of options to select from, Kanchipuram silks are the most-sought after. As the sales manager of an 85 year-old silk showroom located near Panagal Park, Vinayagam, explains, “We have a wide range of silk saris, in an equally wide range of budgets to suit practically every customer. However, most end up asking only for Kanchipuram silks. People are unmoved even when show them varieties like Belgaum, Benaras, Arani and Dharamavaram silks.”

This season, the showroom has launched a new range of upper-end silks, with a base price of nearly `14,000, which the customers seem to be lapping up eagerly.

Pricing dictates the sales volumes, as he explains. “Silk saris in the price-band of `2,000-5,000 are witnessing the maximum sales. Saris in this category include single-side silk variant and those made out of silk-cotton and silk-polyester blends.” From `2,000 to nearly `2 lakh, looks like there are saris priced to suit every budget.

Cotton saris are not lagging behind either. The ‘Karishma’ variant of cotton saris and cotton-polyester blends – traditional favourite of people for gifts – are equally popular.

He anticipates that the sales of veshtis, steady so far, might pick up once the muhurtham season sets in – a period considered auspicious to solemnise marriages.

However, sales of the half-sari seems to be on the decline. Once a traditional favourite of young girls, not many customers are keen on purchasing it. As a the salesperson at another showroom says, “We can stock only those items that our customers demand. We cannot have such items wasting our floor space.”

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp