Translating silhouette of trees into black and white designs

7 Indian Trees, an exhibition by Aratrik Dev Varman’s brand Tilla, is inspired from the many photographs of trees he had taken, over the years

Published: 01st February 2014 07:35 AM  |   Last Updated: 01st February 2014 07:35 AM   |  A+A-


Designer Aratrik Dev Varman’s 7 Indian Trees showcases bold prints in light fabrics, predominantly in black and white, capturing the strong character of Indian trees.

With a vast resource of inspiration in the form of photographs over a long period of time, Aratrik Dev Varman decided to translate the photographs into designs for both clothes and home space.

Aratrik is an alumnus from the National Institute of Design, and his brand Tilla that is based in Ahmedabad is two-and-a-half years old.

In the ongoing exhibition, the designer’s brand Tilla presents the essence of the Indian trees in various mediums.

“I was inspired by a series of photographs I had taken during my travel across India.  Some of them lent very beautiful to some abstract expressions and I thought I should do something in the home space, since Tilla had been largely about clothes,” he says.

He says that the trees were looked at in silhouettes against the sky in the twilight or early morning. “It made me realise that the trees had a very strong character,” he says.

However, 7 Indian Trees also brings in a number of Indian craftsmanship in the form of weaves like bandhini, chanderi and jamdani. “But, it is not to say that it is a range comprising one particular craft,” he adds.

Talking about successful collaborations between contemporary designers and traditional craftspersons, the designer says that there are a lot of designs to be explored in the space that brings together traditional weavers and contemporary designers.

“There are so many designers following the approach very successfully. We help find a contemporary expression, but at the same time it is based on an economic and social reality. We have to work within the parameters. It is not only about what I want to do with it. There is a complex symbology. There is a space for contemporary design to meet traditional crafts. We want to nurture this relationship we have begun with craftspersons,” he adds.

Aritrik says that Tilla’s creations are beyond the trapping of what’s in vogue and fashion cycles. “Tilla is classic and yet intimate. It doesn’t follow fashion cycle and we believe in reinterpreting the style. I believe that clothes shouldn’t get redundant,” he adds.

Tilla’s 7 Indian Trees will be on till February 1 at The Amethyst Room, New #106, Old #79, Chamiers Road.

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