108 Ambulance Service Set to Get Doctor Mascot

Soon, a uber cool ‘doctor’  from ‘108 Ambulance Service will be talking to youth on the importance of emergency care.

Published: 12th February 2014 08:20 AM  |   Last Updated: 12th February 2014 08:20 AM   |  A+A-

Soon, a uber cool ‘doctor’  from ‘108 Ambulance Service will be talking to youth on the importance of emergency care.

The ambulance service will soon have a brand new identity as they move to the next level with a mascot named ‘Amby 1-0-8’, that will teach youngsters particularly students, the fun way, how to respond to medical emergencies.

Officials of GVK EMRI, which is operating the services funded by the State Government for the past five years, are working with media students of a private college in the city and have already come up with the first 2D design of a tall, young and friendly man in white with a stethoscope.

The new 3D image, which will be part of all community-based training and campaigns in future, will also be accompanied by a signature tune. “He will teach students how to respond to a medical emergency, basically first aid. In the case of chest pain, one should not let the person to walk and immediately arrange for an ECG. In the case of head injury, one should always consult a physician to prevent further complications,” explained B Prabhudoss, Regional Director, GVK EMRI.

The ‘doctor mascot’ will also clear the air on various myths related to certain diseases by disapproving of the practice of giving metal objects to a person suffering seizures and immediatel call an ambulance.

With the mascot, street-based campaigns as well as promotion and awareness in digital medium are being planned. “The campaigns will reach everyone from pre-KG level to PG. The idea is to reach more people irrespective of age,”he added.

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