Launching their first ever wedding fair in style, Forum Vijaya Mall hosted a bridal fashion show at their atrium on Saturday evening. With models sashaying down the ramp in everything from designer pattu saris to lehengas with neon tones, courtesy Kalanikethan, the showcase was a huge draw for shoppers browsing over the weekend, married and single alike. Director Cheran was present to inaugurate the 10-day festival which boasts of close to 60 stalls to satisfy all wedding needs fathomable. Think matrimony portals, photography, hall booking, invitations and a fast gaining popularity, live streaming of the whole ceremony! Dum Dum Dum – The Wedding Fair is being held between 10 am and 10 pm till February 16.