Tamil Literature Back with a Bang, Chennai Book Fair Sees 24 Lakh Sales
By Jonathan Ananda | Published: 23rd January 2014 07:43 AM |
Chennai seems to have regained its taste for Tamil literature this year as the conclusion of the 13-day edition of the Chennai Book Fair saw almost 24 lakh Tamil language books being picked off the shelves.
Constituting almost 80 per cent of the 30 lakh books, worth `15 crore, that were sold at the 37th edition of the annual event, Tamil books are definitely on the upswing according to K S Pugazhendhi, Secretary, Booksellers And Publishers Association of South India.
With the Tamil publishing scene popularly opined to be in deep waters in recent times, Tamil books accounting for as low as 20 per cent of sales seven years back, the trend is significant.
“Tamil books have seen a marked improvement in content creation and marketing over the last few years,” pointed out Pugazhendhi, “we are seeing a complete reversal in percentages now.”
The figures take on added weight considering that the distribution of stalls were considerably less skewed, with 300 and 400 odd English and Tamil book stalls respectively.
The book fair also witnessed a break from the cooking and astrology genre that usually forms a significant share of sales, as this edition saw a decline in the genre. But fiction still seems to be a back seater, contributing only 10 per cent towards total revenues. “It is still an increase over the 2 per cent that fiction books used to contribute earlier.The share is increasing, but very slowly,” Pugazhendhi pointed out.
Interestingly, several requests have been made to the organisers for the installation of a dedicated section for children, a measure which could well be implemented in the next edition according to BAPASI. “The next edition will also see an increase in the number of other language books and efforts are also being made to include medical publications,” he concluded.