Digital 'Aayirathil Oruvan' to Run on 120 Screens

The overwhelming trade response for the digitally restored version of MGR’s Aayirathil Oruvan has overjoyed its makers.

Published: 14th March 2014 07:31 AM  |   Last Updated: 14th March 2014 07:31 AM   |  A+A-

The overwhelming trade response for the digitally restored version of MGR’s Aayirathil Oruvan has overjoyed its makers.

Coming 49 years after its original release, the superhit film starring MGR, Jayalalithaa and Nambiar will open on nearly 120 screens across the State. While multiplexes like SPI cinemas and old cinema-houses like AVM and Albert had asked for the movie in Chennai, other theatres like Devi Paradise jumped into the fray and asked for a print on Wednesday, said G Chokkalingam of Divya Films, the firm that bought the original film and restored it digitally.

And astonishingly, despite indie films like Adiyum Andhamum and Kadhal Solla Aasai releasing on Friday, the advance reservation in uptown multiplexes like Escape have been mind-blowing. “Some of the shows are nearly full all the way up to Wednesday, which almost never happens these days,” confirmed a theatre official.

Coming from the same firm that digitally remastered and released Sivaji Ganesan’s Karnan, the MGR blockbuster has already outdone his old rivals film by quite a stretch. “Karnan was a period film, while Aayirathil Oruvan was a mass flick in 1965. Obviously, it will make waves now,” said distributor R Selvam.

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

facebook twitter whatsapp