Old Traditions,New Styling

Published: 13th July 2015 03:31 AM  |   Last Updated: 13th July 2015 03:31 AM   |  A+A-

Tilla,a line of clothing and homeware by Aratrik Dev Varman, Ahmedabad, presents its latest collection comprising soft, vintage style in handwoven silk, khadi cotton, lace and bead work embroidery from the fabric-rich State of Gujarat. Replete with sheer whites, indigo, powder blue and navy, the collection underlies the brand’s USP — style and comfort.

Every season, Tilla visits textile traditions from various parts of India and adapts them to bring about a contemporary design.

Old Traditions.jpgAratrik is an alumnus of the National Institute of Design, and his brand Tilla is over three years old. Talking about successful collaborations between contemporary designers and traditional craftspersons, he says that there are a lot of designs to be explored in this space.

“We help find a contemporary expression, but at the same time it is based on an economic and social reality. We have to work within the parameters. It is not only about what I want to do with it. There is a complex symbology,” he said in a chat with CE.

Tilla’s latest collection will be unveiled at 11.30am on July 15 at The Amethyst Room, Chamiers Road.

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