CHENNAI: While most people ask their colleagues, read reviews and take eternity to decide which mobile to buy, a new web portal called Bazaarfunda has simplified the process for customers. The portal collects all the online reviews of a product and uses their in-house text analytics tool to give an unbiased review analysis of the product. The portal was launched by StratDecider analytics, one of the five winners of Amrita TBI Pitchfest 2015. Bazaarfunda, founded by Krishna Chandra Dey and Abhishek Chatterjee, both alumni of IIT Kharagpur, simplifies the process of decision making by narrowing down the choices for consumers.