Taking Fashion Beyond The Ramp

When popular designers and glamorous supermodels come together, a fabulous display of styles, textures and colours set the ramp on fire.

Published: 22nd July 2015 01:31 AM  |   Last Updated: 22nd July 2015 01:31 AM   |  A+A-


CHENNAI: When popular designers and glamorous supermodels come together, a fabulous display of styles, textures and colours set the ramp on fire. For the seventh time, Chennai International Fashion Week (CIFW) is coming back to the city in the last week of August.

“CIFW has brought fashion to Chennai on a very big scale. The city has encouraged the event in the last six seasons. This year is going to be exciting because Storm Fashion Week in association with the luxury brand Volvo is organising the event,” said designer Julie Vergese at a press conference held at Taj Connemara on Monday.

Nrithya Shetty, chief operating officer of Artemis Cars, said that this edition would  see certain activities being conducted for a social cause. “These activities will be part of the show, and will be held before, during and after the event,” she said.

The message of ‘Save the Girl Child’ will be taken forward by designer Sanjana Jon, who is known for her support for the cause. “Storm Fashion Week has given me the biggest platform to campaign against female foeticide. Fashion is a fantastic medium to bring such issues forward,” said Sanjana.

The event will also see a musical lounge for budding artistes and an art showcase for talented artists. “What we are going to do this season will be amazingly different from the last six years. There will be art, music and fashion,” said Gaurav Sharma, CEO, Storm Fashion.

While designers hinted about their collection at the press meet, leading supermodels showcased their collection that will be showcased at CIFW. While designer Nazia Syed’s designs were inspired by Anastasia, the Russian princess, and included a heavy work of Russian embroidery, Julie’s collection was a reflection of blue pottery and ceramics of the world.

Besides bringing together textile arts and trends from across the country, the event will give an opportunity for those from outside to taste the cuisine in the city during their stay here. “I am looking forward to the food here. I’m still recovering from the amazing lunch I had today,” said designer Jattin Kochhar.

The Chennai International Fashion Week 2015 will be held at Taj Connemara in August. For details, call 8056043777.

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