CHENNAI: What if you got paid for playing games on your phone? Codemojo, a tech start-up works on bringing this to reality.
Founded by Vijay Krishna Ramanathan and Shoib Mohammed, it facilitates back-end interaction between apps and advertising brands in under 10 lines of code and 10 minutes of time, which will offer the goodies to users so that they remain with the brands.
"There are brands that are shouting out for new customers, and there are apps for whom user retention is a problem. When the user gets coupons or discounts for playing a game or uploading a recipe, the brands capture first-time users, who keep coming back to get more vouchers. It's a win-win situation," explained Vijay.
For example, if you're using a health app and reach the target to lose 3 kgs in a month, you would be offered coupons to buy sports shoes or something that gratifies for having achieved the goal. The user would also have the option to pick from a bunch of coupons, tracking which the system would learn the user's preferences to provide better offers in the future.
Vijay added, "For an app like Recipe Book, if you finish uploading five recipes, you will get vouchers from Big Basket or Fresh Menu." "So far this customisation and interaction happened manually where we decided every little detail. Now both advertising brands and apps can simply do it online," said Shoib.
He added that brands don't have to sit through the three month process of writing referral codes, creating algorithms and developing user interface. "We have them all pre-made and the brands and publishers just have to pick and customise it," he added.
Since users receive rewards for using the app, even premium customers would be able to use it, as advertisements are usually blocked for premium or paid app users. Even when there are season specific upgrades on offers for festivals like Christmas or New Year, only the marketing teams would have to work with Codemojo for the technical part.
Codemojo would pay a part of the revenue they earn from brands to the apps for hosting them. Codemojo offers four major services: referral mojo that helps acquire first-time customers, loyalty mojo which gives better offers for regular customers, gamification mojo which increases your customer engagement and drives customers towards predefined milestones by rewarding actions, and wallet mojo that helps to maintain your own closed loop rewards wallet with credits.