Free Taxi Rides, Haircuts to Bring Electorate to Booths - The New Indian Express

Free Taxi Rides, Haircuts to Bring Electorate to Booths

Published: 23rd April 2014 07:29 AM

Last Updated: 23rd April 2014 07:29 AM

If you’re thinking of getting a new hair-do, you may want to wait till Thursday. Not only does your company need to give you the day off to vote, the blot on your finger will also get you that hair-cut for free.

Salon chain Green Trends has announced that any woman who votes on April 24 can avail of free services worth `200 at any of their salons across the State, over the election weekend.

Election day isn’t a big deal only for politicians anymore. Even companies that deal with consumer products and services are going to be busy, as most of them have jumped on to the Lok Sabha election bandwagon, announcing a slew of offers and freebies for people who go out and vote.

Another offer that people are likely to jump at are free taxi rides to the polling booth and back, courtesy newly launched mobile-app based taxi service Uber.

“We want you to think about what issues are important to you, and not how you’re going to get to that polling booth. We’re doing our bit by giving you free rides through the day,” posted Sunanda Varun on the company’s blog, explaining how the taxis will ferry people for fares reaching `500 each way.

Not to be left out, mobile service provider Airtel has announced that it will credit 50 MB worth free data in all their prepaid users accounts “so that they can browse about candidates and make an informed choice before voting,” according to a spokesperson.

These may serve in making voting an attractive proposition for the urban young (and new voters), but the fact remains that the elections are proving to be an excellent customer reach tool for corporate marketing.

“Almost a decade ago, a soft drink called Crush was offered free to all people who voted, at any shop, as long as they had the ink mark,” explains S Anand, a professor who teaches marketing and business. “The drink sales spiked for a couple of months after. Elections have always been great marketing opportunities,” he adds.

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