With television giving nearly no importance to individual music and Bollywood music taking the forefront, individual music makers are not getting their required audience. To provide audience to these artists and to give audience a freedom to choose, Hungama has launched a new website called www.artistaloud.com, a digital platform for artists and provides music lovers access to unreleased music, which they can sample, buy as well as share with the world.
An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., the site provides an opportunity to connect with their fans.
“It is a first-time initiative in India and it is a great opportunity for us (artists) to portray our work without the influence of a director or a script,” said Sonali and Roopkumar Rathod, one of the artists, who will be uploading their work on the site and added, “It portrays the singers on a different light and a very good platform to explore.” The site endorses the thought that new and fresh musical content and talent should be made available, presented on a platform that allows the listener to be the final judge of the quality, the content and decide what kind of music they want to listen to.
“It is a great site as it gives artists their individual space and a platform,” said singer Shibani Kashyap, who is also a part of this initiative.
Artistaloud is also in its own way an answer to fight piracy and a long awaited solution for artists who have not been able get a commercial release for their original compositions and in the process have had to resort to free downloads.
“It is a great revenue opportunity as well, because there is no way people would be able to pirate these songs, as they are not available in the market. This way we can fight piracy and get our rightful revenues,” said Kashyap.
The site currently houses original music from over 30 well known solo artists and bands and has music from several genres ranging from alternative pop, fusion, English and Hindi rock, Bollywood pop and classic Indi-pop, English, Punjabi, Gujarati and Bengali.