Amar Chitra Katha stories are known to be an inspiration for younger audience and there latest title on Verghese Kurien - The Man with the ‘Billion-Litre’ Idea is another addition to this category. A part of Amar Chitra Katha’s graphic biographic series on visionaries, Verghese Kurien, is a story of inspiration and excellence about the genius behind Amul and the success of milk cooperatives in India. Targeting young adults between the age group of 10 and 15, and above, Amar Chitra Katha’s new title narrates the story of an inspiring role model from Indian heritage.
“The inspirational life of Verghese Kurien is the story of this visionary and his unshakeable belief in the primacy of human development as the foundation of a progressive nation. He was a pioneer, a far sighted entrepreneur and a disciplined man with a broad vision. There could be no better time than his 92nd birth anniversary, to launch this new Amar Chitra Katha title,” said Vijay Sampath, CEO, ACK Media.
A graphic biography of 32 pages, the book traces the story of late Kurien when he stepped off from the train on a dusty platform in Anand, Gujarat. A true visionary who not only changed his destiny, he did so for thousands of small, marginalised farmers as well, who, until then, had only known exploitation and deprivation. A die-hard patriot, Kurien was committed to the co-operative cause. He put the milk industry in the hands of the farmers, believing firmly that with ownership comes responsibility and great success. He also believed in the empowerment of women so that all the families progressed and became economically secure. The edition will also introduce the younger generation to Operation Flood, the ‘billion-litre idea’ that set India on the top of the world map for milk production at a time that it was on the brink of a crisis.
“Dr Verghese Kurien is one of the most important role models from modern India. He worked tirelessly to empower people from rural markets and make them self-sufficient. He put India on top of the world in milk production. When we started writing his story it was a difficult task trying to edit all his achievements and doing justice to this great man. Dr Kurien’s daughter, Nirmala, and R S Sodhi, managing director of GCCMF gave us a lot of support, in terms of reading material, photographs and information. It has been a learning experience for the team and we hope that through this graphic biography we are able to tell the story in a way that is inspirational to young people,” said Reena Puri, editor, Amar Chitra Katha.
Verghese Kurien –The Man with the ‘Billion-Litre’ Idea is available at all book stores and is priced at `50. You can also pick up a copy at www.amarchitrakatha.com.