The Dewarists, an initiative by DEWAR’s is back for the third season and as always hopes to recognise, celebrate and promote those who have made a mark in music. “The third season is the embodiment of the DEWAR’s philosophy – Live True. Be it light painting, shadowgraphy, graffiti or even dance, all art forms come from the need of the human soul to express itself, to be true to one’s beliefs, to Live True and that is what we have attempted to capture. Through individuals who have stayed true to their passion and strived for excellence in all that they do and inspire others,” says Manish Seth, director sales and marketing, Bacardi India.
Following the brand’s philosophy of ‘some things are just worth doing’, this season branches out from being focussed on music and is also going to include art and dance. The new format also sees the show being shot in three destinations - Mumbai, Manali and Pondicherry, known as ‘the Dewarists’ escapes’. “We selected these places
for their natural affinity for music and art. While they seem contrasting, they are true to themselves and that is the allure that lies behind them,” shares Seth, adding, “As the season progresses, you can find the artistes themselves relying heavily on the inspiration provided that comes from their surroundings.”
Dewing it right
Mumbai will see Monica Dogra, Prashant Mistri and Eric Pare collaborate for the first episode of the show, that premiered on December 10, while Lucky Ali and Shilpa Gupta will team up too. Manali sees audio-visual performance collective Blot and artiste Amar Sen coming together as well as Noori and Street Theatre Group against the rolling hills. Closer home, rock band Euphoria and movements art troupe Attakalari will work together in Pondicherry. “This time was a challenge as we had to select genres of music which lent themselves to art and vice-versa,” elaborates Seth, assuring us that the collaborations between the diverse artistes and different synergies will combine to create something truly authentic.
Seth explains that Pondicherry was picked because it is a ‘curious mélange of French colonial and Indian cultures’. “The city almost beckons one to stop and look. This quality makes it a one- of-a-kind destination,” he offers. It also fits in with the ideology of the season he says. “A locale with artistic inspiration hiding around every corner, Pondicherry has a soul akin to our ideology - a collision of worlds, which will result in something magnificent. For the Dewarists, this was an opportunity to see what happens when music meets art, just like the tide meets the rocky beach,” Seth concludes.
The show airs at 8 pm on MTV on Sundays.