Tired of washing your own clothes? One would probably think of buying a washing machine. For 25-year-old Surendra Kesana, an MBA graduate from University of Hyderabad, this was a business opportunity. He developed a coin-operated laundry system, which provides laundry services at affordable rates and is reliable too.
A native of Vijayawada, Surendra developed the unique laundry system as part of his major project in MBA. Making use of his technical expertise of electronics and instrumentation engineering from his B. Tech days and management skills acquired during the MBA course at UoH, Surendra set out to achieve his aim of becoming an entrepreneur. In September, he opened his first coin-operated laundry outlet in the university and proudly claims a customer base of over 1,000 users till date. “What I have done is basically to indigenise similar systems available abroad. But, what makes my system different is the cost involved and the fact that I was able to convert a domestic washing machine for commercial purposes,” says Surendra who graduated from university in 2013. While a laundry system used commercially would cost anywhere between `3 -4 lakh, Surendra’s systems come for a mere `20,000.
He bought three 4 kg washing machines on EMIs and used his savings to set up laundrette - his outlet in the university. “We got the coin acceptors from China as they are not available in India and assembled the systems. We use a custom made copper coin for each cycle of 4 kg of clothes,” he said. He charges `50 per cycle.