Inorbit Malls India Pvt.Ltd organized a cleanliness drive for Durgam Cheruvu Lake, Cyberabad recently. Consistent contamination of the lake has posed a huge threat to the environment and to the residents of Madhapur. Open to all the residents for participation, this drive aimed to educate and motivate the masses towards a cleaner and healthier environment.
The purpose of this cleanliness drive was to educate the residents of Madhapur to reduce the environmental pollution by encouraging them to reuse and recycle. The dirty water, foul smell, innumerable mosquitoes and pest infestation has taken over the better part of this lake. Retailers like Shoppers Stop, Lifestyle, Max, Pantaloons, Reliance Digital, Cinemax, Marks and Spencer at Inorbit Mall had also come forward to support this drive.