When freelance writer Akhila Krishnamurthy realised she was spending most of her time describing arts and performing artistes and enjoying the process of meeting and talking to them, she decided to do something about it. Thus Aalaap was born, last October. “It has two major divisions. One is an online magazine, where artistes write on select subjects and the second is where the services of Aalaap can be hired to curate an event, design brochures, for marketing and so on,” says Krishnamurthy. About the spelling, she says, “The company is called Aalaap, but the logo goes as Alap, to meet styling needs.”
So far, the group has worked with five artistes. Coincidentally, once she had made up her mind to set up Aalaap, she was approached by Bharatanatyam dancer Priyadarsini Govind, to assist during last year’s Natya Kala conference. “Priyadarsini was curating the event and wanted my help with scheduling, management and so on,” she says.
Earlier this year, Aalaap introduced her online magazine that has guests writers like singer Shubha Mudgal and musician Anil Srinivasan writing on ‘preserving classical tunes in the world of cinema’ and ‘collaborations’.
Every edition will coincide with an event and a performance articulating different sounds explains Krishnamurthy.