BRITISH artist and designer Sarah Fotheringham’s fascination with the Indian mithai is clearly reflected in her cushions and quilts. Safomasi, the label started by Fotheringham and her boyfriend and business partner Maninder Singh, features a collection dedicated to 169 different sweets in a 13-colour print (including the ubiquitous silver layer found on top). “Safomasi is taken from both our names and the the inspiration for our designs come from our travels. We spend time in a particular place and create patterns and prints inspired by what we see,” begins Singh.
The New Delhi-based brand has four collections- Mithai, Pushkar, Net Block and Camel Traders-which come in big and small cushions and quilts. The patterns are screen printed and feature Sarah’s distinct drawing style. “Since the furnishings are reversible, it makes sense to hand screen print both sides,” Singh says. Adding that the Pushkar collection was inspired by a trip to the Pushkar camel fair, he continues, “We loved the decorations of all the camels, they each had their own style and personality.” Safomasi also plans to introduce rugs soon, with illustrations from Japan.
Though they don’t have an e-store (plans to introduce by end of April), Safomasi takes private orders on the website. A small cushion is priced at Rs 1,500 and the quilt at Rs 8,500.